Course Outline

• The Agile Marketing with SAFe course teaches marketing teams how to utilize Lean, Agile, and SAFe practices and principles. With a combination of hands-on activities, introspection, and guided exercises, teams build collective muscle memory and alignment on new ways to work. This Agile Marketing with SAFe course concludes with a workshop-style activity that helps attendees understand how to apply SAFe in their own real-world environments.

Learning Objective

• Explain how marketing teams benefit from adopting Agile and SAFe
• Describe how to create an Agile marketing team
• Organize a marketing team around value
• Use techniques for integrating marketing into an Agile Release Train
• Adopt a hypothesis-driven approach in marketing
• Break down initiatives into smaller, testable part

Target Group

• CMO, Marketing Director, and VP Marketing;
• Digital Marketing, and Marketing Manager.

Pre-requisite

• There are no prerequisites.
• This is a great introductory course.

Exam Details

• SAFe® for Government Exam