COURSE OUTLINE

Module 1: Fundamentals of Effective Sales Leadership

·      Your Role as a Sales Leader

·      High-Performance Sales Leadership 101

·      Stages of Team Development

·      Creating an Effective Sales Cadence

·      Motivating & Inspiring Your Team

·      Developing a Results-Focused Scorecard

·      Action Planning

Module 2: Strategic Sales Planning for Long-Term Success

·      Strategic Thinking & Growth Mindset: The Way Forward

·      PESTLE Analysis

·      Porter’s 5 Forces

·      Developing an Internal & External SWOT Analysis

·      Crafting Your Top Priorities

·      Defining Your Key Strategies

·      Developing Your SMART Objectives

·      Monitoring Performance Through Key Metrics

·      Action Planning